![]() For the purpose, survey method was employed to collect data from the industry. Drawing from the literature, the study assumed revitalization through responsiveness, use of advanced technology, customers’ and employees’ willingness, enhanced skills, adherence to standard operating procedures and protective measures, and restructuring via a public–private partnership. The research aims to propose recommendations for the post-COVID-19 business world to revitalize and reclaim their market space and win back their volumes without any fear of indefinite closures and continued lockdowns in the industry. ![]() ![]() The devastating effects of the COVID-19 pandemic have left many repercussions for the tourism industry to preempt any future catastrophe of this nature. through comparative analyses it complements This thesis objective is to examine the ideological parameters which govern the Greek maritime heritage representations in connection to the underpinning of narratives about modern Greek national identity. By linking economic critique of the EU to issues of British heritage, Leave made Brexit a question of national economic identity-a discursive strategy particularly resonating with those economically deprived. But instead of relying on brute economic calculus, they referred to Britain’s economic traditions and images of a glorious economic past. A qualitative discourse analysis of almost 400 Brexit campaign documents shows that those in favour of withdrawal and often considered ‘populist’ did not neglect economic arguments. I argue that shared assumptions about what economic practices, institutions and conventions appear appropriate for the nation can serve the purpose of national identification. It suggests to bring ‘the economic’ back into culturalist explanations as a discursive motif that can be charged with identity and tradition. This article contributes to scholarly attempts to overcome this dichotomy by introducing the concept of economic identity. Their antagonism perpetuates a dichotomous understanding of economy versus identity. The rise of ‘new populism’ is commonly explained by two opposing approaches known as cultural backlash and economic deprivation.
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